DESIGN:
Canva, Adobe CS: Illustrator, Photoshop, InDesign, After Effects, Premiere Pro

DIGITAL/PRODUCT DESIGN:
Adobe XD

WEBSITE PLATFORM:
WordPress, Woo-Commerce

PRODUCTIVITY:
Microsoft PowerPoint, Google Suite: Docs, Sheets, Slides

COMMUNICATIONS:
Mailchimp, Google Meetings

PROJECT MANAGEMENT:
Trello, To-Do, Asana

HARDWARE:
Sony AR7III, DJI Phantom 3 Pro, DJI Mavic Mini, GoPro, Dell 7320/Windows Laptop, Apple MacBook Pro

DESIGN: Canva, Adobe CS: Illustrator, Photoshop, InDesign, After Effects, Premiere Pro

DIGITAL/PRODUCT DESIGN: Adobe XD

WEBSITE PLATFORM: WordPress, Woo-Commerce

PRODUCTIVITY: Microsoft PowerPoint, Google Suite: Docs, Sheets, Slides

COMMUNICATIONS: Mailchimp, Google Meetings

PROJECT MANAGEMENT: Trello, To-Do, Asana

HARDWARE: Sony AR7III, DJI Phantom 3 Pro, DJI Mavic Mini, GoPro, Dell 7320/Windows Laptop, Apple MacBook Pro

I collaborated closely with the founder to create an industry-leading cannabis retail experience. Avoiding cliches and cannabis leaves, I crafted a high-end visual identity and custom wordmark. The cannabis education blog, weekly presentations, brochures and in-store videos played a key role in the inbound strategy, earning FARM the award for “Best Cannabis Branding” from Lift & Co. and “The Best Dispensary to Send Your Mom on Mother’s Day” from Leafly. I also designed the customer journey, onboarding, and e-commerce UI/UX. I played a key role in managing the daily operations of FARM, supporting the company’s marketing and creative strategies, which ultimately established The Original FARM as the leading cannabis retailer in British Columbia in terms of both sales and professionalism. I designed and coordinated printing for more than hundred grey market products and I have personally photographed more than two hundreds different flower/strains. Additionally, I supported three store openings by managing applications, creating floor plans, preparing municipal documents, drafting landlord presentations, designing signage and interior finishes, developing displays, managing advertising, enhancing our online presence, and organizing grand opening events.