Rebrand a 16 year old business with a fresh but classic visual language.
DESIGN:
Adobe CS: Illustrator, Photoshop
DIGITAL/PRODUCT DESIGN:
Figma, Miro
WEBSITE PLATFORM:
WordPress
PRODUCTIVITY:
Microsoft Office: PowerPoint, Word, Excel
COMMUNICATIONS:
Zoom, Slack, Mailchimp
PROJECT MANAGEMENT:
Wrike, Toggl, DropBox
HARDWARE:
Apple MacBook Pro
CONTRACT:
The REX Agency
DESIGN: Adobe CS: Illustrator, Photoshop
DIGITAL/PRODUCT DESIGN: Figma, Miro
WEBSITE PLATFORM: WordPress
PRODUCTIVITY: Microsoft Office: PowerPoint, Word, Excel
COMMUNICATIONS: Zoom, Slack, Mailchimp
PROJECT MANAGEMENT: Wrike, Toggl, DropBox
HARDWARE: Apple MacBook Pro
CONTRACT: The REX Agency
REX contracted me to rebrand Robinson Roof Solutions to enhance its national identity. The logo icon’s negative space symbolizes the roof, and the chevrons reflect the action and urgency required. Black-and-white photography provides a timeless aesthetic, reflecting the company’s 16 years in the industry. The corporate blue colour instils a sense of familiarity and confidence. The digital palette utilizes a colour visual language for each unique call-to-action. The icon and gradient watermark also provide a fresh and modern touch that inspires trust and confidence.
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Case Studies
THE ORIGINAL FARM
CANNABIS RETAIL
MEDI-SPA
CUSTOM HOMES
DESIGN & MARKETING
YOUR PLACE
SOCIAL ENTERPRISE
THE ORIGINAL FARM
CANNABIS RETAIL
MEDI-SPA
CUSTOM HOMES
DESIGN & MARKETING
YOUR PLACE
SOCIAL ENTERPRISE
PORTFOLIO