DESIGN:
Canva, Adobe CS: Illustrator, Photoshop, InDesign, After Effects, Premiere Pro

DIGITAL/PRODUCT DESIGN:
Adobe XD

WEBSITE PLATFORM:
WordPress, Woo-Commerce

PRODUCTIVITY:
Microsoft PowerPoint, Google Suite: Docs, Sheets, Slides

COMMUNICATIONS:
Mailchimp, Google Meetings

PROJECT MANAGEMENT:
Trello, To-Do, Asana

HARDWARE:
Sony AR7III, DJI Phantom 3 Pro, DJI Mavic Mini, GoPro, Dell 7320/Windows Laptop, Apple MacBook Pro

DESIGN: Canva, Adobe CS: Illustrator, Photoshop, InDesign, After Effects, Premiere Pro

DIGITAL/PRODUCT DESIGN: Adobe XD

WEBSITE PLATFORM: WordPress, Woo-Commerce

PRODUCTIVITY: Microsoft PowerPoint, Google Suite: Docs, Sheets, Slides

COMMUNICATIONS: Mailchimp, Google Meetings

PROJECT MANAGEMENT: Trello, To-Do, Asana

HARDWARE: Sony AR7III, DJI Phantom 3 Pro, DJI Mavic Mini, GoPro, Dell 7320/Windows Laptop, Apple MacBook Pro

I worked closely with the founder to create a leading cannabis retail experience. To avoid clichés and traditional cannabis imagery, I developed a high-end visual identity and custom wordmark. The cannabis education blog, weekly presentations, brochures, and in-store videos were essential to our inbound marketing strategy, helping FARM win the award for “Best Cannabis Branding” from Lift & Co. and “The Best Dispensary to Send Your Mom on Mother’s Day” from Leafly.

I also designed the customer journey, onboarding process, and the e-commerce UI/UX. My role included managing the daily operations of FARM and supporting our marketing and creative strategies, which helped establish The Original FARM as the top cannabis retailer in British Columbia, both in terms of sales and professionalism.

I supported three store openings by managing applications, creating floor plans, preparing municipal documents, drafting landlord presentations, designing signage and interior finishes, developing displays, managing advertising, enhancing our online presence, and organizing grand opening events.