Award-winning
brand experience
and BC’s benchmark
for cannabis retail.

DESIGN:
Canva, Adobe CS: Illustrator, Photoshop, InDesign, After Effects, Premiere Pro

DIGITAL/PRODUCT DESIGN:
Adobe XD

WEBSITE PLATFORM:
WordPress, Woo-Commerce

PRODUCTIVITY:
Microsoft PowerPoint, Google Suite: Docs, Sheets, Slides

COMMUNICATIONS:
Mailchimp, Google Meetings

PROJECT MANAGEMENT:
Trello, To-Do, Asana

HARDWARE:
Sony AR7III, DJI Phantom 3 Pro, DJI Mavic Mini, GoPro, Dell 7320/Windows Laptop, Apple MacBook Pro

DESIGN: Canva, Adobe CS: Illustrator, Photoshop, InDesign, After Effects, Premiere Pro

DIGITAL/PRODUCT DESIGN: Adobe XD

WEBSITE PLATFORM: WordPress, Woo-Commerce

PRODUCTIVITY: Microsoft PowerPoint, Google Suite: Docs, Sheets, Slides

COMMUNICATIONS: Mailchimp, Google Meetings

PROJECT MANAGEMENT: Trello, To-Do, Asana

HARDWARE: Sony AR7III, DJI Phantom 3 Pro, DJI Mavic Mini, GoPro, Dell 7320/Windows Laptop, Apple MacBook Pro

I worked closely with the founder to create a leading cannabis retail experience. To avoid clichés and traditional cannabis imagery, I developed a high-end visual identity and custom wordmark. The cannabis education blog, weekly presentations, brochures, and in-store videos were essential to our inbound marketing strategy, helping FARM win the award for “Best Cannabis Branding” from Lift & Co. and “The Best Dispensary to Send Your Mom on Mother’s Day” from Leafly.

I also designed the customer journey, onboarding process, and the e-commerce UI/UX. My role included managing the daily operations of FARM and supporting our marketing and creative strategies, which helped establish The Original FARM as the top cannabis retailer in British Columbia, both in terms of sales and professionalism.

I supported three store openings by managing applications, creating floor plans, preparing municipal documents, drafting landlord presentations, designing signage and interior finishes, developing displays, managing advertising, enhancing our online presence, and organizing grand opening events.

LOGO DESIGN

MUNICIPAL ENGAGEMENT DOCUMENT

Award-winning
Experience

IN-COUNTER & WALL DISPLAYS

IN-COUNTER UI/UX AND BUDTENDER INTERFACE

IN-STORE VIDEO PROMOTIONS

IN-STORE VIDEO PROMOTIONS

Retail Finishings

SIGNAGE & WINDOW COVERINGS

INTERIOR DETAILS & VIDEO DISPLAYS

SIGNAGE & WINDOW COVERINGS

INTERIOR DETAILS & VIDEO DISPLAYS

INTERIOR SIGNAGE

BRANDED DETAILS: DOOR HANDLE

BRANDED DETAILS: STAINED GLASS

BRANDED DETAILS: SIGNAGE

BRANDED DETAILS: TILE

LICENSED GREY MARKET

Farmacy Products

Education

BLOG: HOW TO DOSE

BLOG: CANNABIS EDUCATION

CANNABIS BROCHURES

BLOG: HOW TO STORE CANNABIS

VIDEO AD: INTRODUCTION TO THC
VIDEO AD: INTRODUCTION TO CBD

Campaigns

MAILCHIMP E-NEWS & WEEKLY SALES

CLICK AND COLLECT CAMPAIGN GRAPHICS

XMAS “MAKE IT SNOW” COLLAGE

XMAS SOCIAL MEDIA

LIFT & CO TRADESHOW

CONTENT CREATION

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Case Studies

DRC – TWIST
MEDI-SPA
NZ BUILDERS
CUSTOM HOMES
THE REX AGENCY
DESIGN & MARKETING

YOUR PLACE
SOCIAL ENTERPRISE

ROBINSON
ROOFING
DRC – TWIST
MEDI-SPA
NZ BUILDERS
CUSTOM HOMES
THE REX AGENCY
DESIGN & MARKETING

YOUR PLACE
SOCIAL ENTERPRISE

ROBINSON
ROOFING
&
VIEW
PORTFOLIO
M

Portfolio

Case Studies

|  The Original Farm
|  DRC Twist
|  NZ Builder
|  The REX Agency
|  Your Place
|  Robinson

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