Award-winning
brand experience
and BC’s benchmark
for cannabis retail.
DESIGN:
Canva, Adobe CS: Illustrator, Photoshop, InDesign, After Effects, Premiere Pro
DIGITAL/PRODUCT DESIGN:
Adobe XD
WEBSITE PLATFORM:
WordPress, Woo-Commerce
PRODUCTIVITY:
Microsoft PowerPoint, Google Suite: Docs, Sheets, Slides
COMMUNICATIONS:
Mailchimp, Google Meetings
PROJECT MANAGEMENT:
Trello, To-Do, Asana
HARDWARE:
Sony AR7III, DJI Phantom 3 Pro, DJI Mavic Mini, GoPro, Dell 7320/Windows Laptop, Apple MacBook Pro
DESIGN: Canva, Adobe CS: Illustrator, Photoshop, InDesign, After Effects, Premiere Pro
DIGITAL/PRODUCT DESIGN: Adobe XD
WEBSITE PLATFORM: WordPress, Woo-Commerce
PRODUCTIVITY: Microsoft PowerPoint, Google Suite: Docs, Sheets, Slides
COMMUNICATIONS: Mailchimp, Google Meetings
PROJECT MANAGEMENT: Trello, To-Do, Asana
HARDWARE: Sony AR7III, DJI Phantom 3 Pro, DJI Mavic Mini, GoPro, Dell 7320/Windows Laptop, Apple MacBook Pro
I worked closely with the founder to create a leading cannabis retail experience. To avoid clichés and traditional cannabis imagery, I developed a high-end visual identity and custom wordmark. The cannabis education blog, weekly presentations, brochures, and in-store videos were essential to our inbound marketing strategy, helping FARM win the award for “Best Cannabis Branding” from Lift & Co. and “The Best Dispensary to Send Your Mom on Mother’s Day” from Leafly.
I also designed the customer journey, onboarding process, and the e-commerce UI/UX. My role included managing the daily operations of FARM and supporting our marketing and creative strategies, which helped establish The Original FARM as the top cannabis retailer in British Columbia, both in terms of sales and professionalism.
I supported three store openings by managing applications, creating floor plans, preparing municipal documents, drafting landlord presentations, designing signage and interior finishes, developing displays, managing advertising, enhancing our online presence, and organizing grand opening events.
Award-winning
Experience
IN-STORE VIDEO PROMOTIONS
IN-STORE VIDEO PROMOTIONS
Retail Finishings
LICENSED GREY MARKET
Farmacy Products
Education
BLOG: HOW TO DOSE
CANNABIS BROCHURES
BLOG: HOW TO STORE CANNABIS
Campaigns
Are you ready to discuss
your next opportunity?
Case Studies
MEDI-SPA
CUSTOM HOMES
DESIGN & MARKETING
YOUR PLACE
SOCIAL ENTERPRISE
ROOFING
MEDI-SPA
CUSTOM HOMES
DESIGN & MARKETING
YOUR PLACE
SOCIAL ENTERPRISE
ROOFING
PORTFOLIO