DESIGN:
Adobe CS: Illustrator, Photoshop

PRODUCTIVITY:
Apple Pages, Microsoft Office: Word, Excel

PROJECT MANAGEMENT:
Trello, Toggl

HARDWARE:
Apple MacBook Pro

DESIGN: Adobe CS: Illustrator, Photoshop

PRODUCTIVITY: Apple Pages, Microsoft Office: Word, Excel

PROJECT MANAGEMENT: Trello, Toggl

HARDWARE: Apple MacBook Pro

Our Place’s new social enterprise, Your Place, needed to maintain a connection to the parent brand while establishing its own unique identity in the market. To achieve this, I created the Your Place wordmark using the Our Place logo font. I retained the existing color palette but introduced new primary and secondary colors. Instead of incorporating house shapes from the Our Place logo, I focused on developing an abstract icon that reflects greenspaces and the negative space a biulding roof silhouette. The logo and visual language must have “curb appeal,” resonate with the staff, look professional, and attract the attention of the neighbors in the service area.